There is no doubt that the Spanish speaking market is no longer the 900 lbs. gorilla in the room that everyone wanted to ignore. Specially in North America, the Spanish speaking community is growing fast with an increasing economic power, even during these tough times, no one denies that, or at least not any more.
Dramatic change and simple evolution give birth to a whole new set of market needs. That’s the reason why a lot of big and medium size companies have turned their attention on to the Spanish market not only within the United States but to the entire Spanish speaking community in the world. Spanish is the third most spoken language with over 400 million people.
Learning to speak Spanish gives you the ability to expand your “market” to those 400 million people worldwide. That’s a huge slice of the pie, don’t you think?.
One thing that economic challenging times have taught us throughout history is that if one doesn’t learn how to deal with uncertainty, the stormy weather is going to hit us real hard and by the time we wake up is going to be late, too late. That is the reason why now, more than ever, we need to be flexible and identify new needs, new markets and enjoy remarkable success, and learning a new skill such as speaking a new language, Spanish in this case, comes in handy, very handy.
I am a strong believer that difficulty creates opportunity, otherwise I would not have faced the challenge to having to learn to speak Spanish in 6 months otherwise I would not have gotten a promotion. Just 8 months ago (January of 2009) I was offered the position of General Manager at the largest beach resort in Puerto Vallarta, Mexico under the condition that I had to be fluent in Spanish or the job would’ve been given to a junior Manager who had the asset of being a Spanish speaker.